discuss trade promotion strategies

The elimination of tariffs is not a problem. Competitive Explanation: Hi-Lo pricing as a means to mitigate the intensity of price competition Example: Coke Loyal Consumers 50 of the market Pepsi Loyal Consumers 20 Switchers 30 Consumer Reservation Price 5 Marginal Cost. There is a second concern that inhibits efforts to optimize trade promotions: manufacturers are hesitant to destabilize their relations with the retailers. Bagamuhunda said that while the Community had developed a number of key strategies and policies aimed at boosting trade, the biggest challenge was how to implement them. The DG said that the EAC had prioritized growth in its exports through value addition and capacity building for exporters to enable them know about export requirements especially in the. In fact, there is no Nash equilibrium in pure pricing strategies. Chaired by President Kagame, this years Government Leadership Retreat will focus on strategies to achieve the targets set out in edprs 2 targets and accelerate socio-economit transformation in the next five years. If sale price yields higher profits than charging regular price why ever charge regular price? Achieving these targets will require concerted efforts in improving balance of payment with emphasis on reducing trade deficit, improving foreign exchange earnings, enhancing human resource capacities and developing infrastructure to support development. Double-Marginalization problem (will discuss in more detail next week) Retail prices too high Insufficient market coverage Offer lower wholesale price to retailers to increase market coverage.

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The strategies address the main constraints relating to the legal, regulating and institutional requirements at both the regional and Member States levels and lack of financial and human resources to accommodate the increased demands related to the implementation. Typically, the manufacturer takes 80-85 of the total discuss trade promotion strategies profit and the distributor takes 15-20, so trade margins tend to be very narrow. All rights reserved Powered By DigitalOfficePro. It is not an easy task. Promotions that can help Trade Promotions. Why does the retailer act opportunistically? Sales Promotion PowerPoint Presentation, download Presentation.


Types of Sales Promotion, retail Promotions Retail discounts Displays Features Coupons Other Reward programs etc. Bagamuhunda further said that the Community had put in place mechanisms for the dissemination of applicable trade requirements and trade statistics. Different geographical regions, different retail chains, different product categories, different brands-all make different demands on manufacturers and present different opportunities for cutting costs, improving alignment with the trade, and enhancing results. Bagamuhunda said now was the time to push for the full implementation of the Tripartite Free Trade Area (tfta) bringing together EAC, comesa and sadc. Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Manufacturers rebates Can help decrease the difference between vH and vL and therefore increase the retailers incentive to discount price. Posted in, trade, east African Community Headquarters, Arusha, 26th March, 2018 : The East African Community is working overdrive to enhance market access to regional and international markets through a comprehensive export promotion strategy. Other Promotional Practices Why offer Slotting Allowances? On the recently signed African Continental Free Trade Area (cfta. By using our site, you agree to our collection of information through the use of cookies.


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Types of Sales Promotion, trade Promotions Free Goods Price based (more than 91) Place based Slotting Allowances Advertising and promotion based Co-op Advertising Sales based Bonuses and incentives. Manufacturers know that the more they spend on promotions, the more they'll sell. Fabio di Stefano, Head of the Infrastructure and Regional Integration Sectors at the European Union Delegation in Tanzania, said the EUs main focus in working with the EAC was on trade and economic growth in the region. ends-, for more information, please contact: Mr Owora Richard Othieno, head, Corporate Communications and Public Affairs Department. Retailers clientele: Quality sensitive customers (X) Willing to pay a high price (vH) Price sensitive customers (Y) Willing to pay a low price (vL) Retailers options: Charge pH and serve only the Quality sensitive customers Discount price to pL and serve all customers. Consumer Promotions Product Based Generate Awareness (free trial) Generate Volume (buy two get one free) Price based Advertise low price Coupons: in-,on-pack, cross-ruff FSI etc.


Many fail to notice that some market share costs more than it's worth. The DG was speaking during the official opening session of a three day workshop convened by the TradeComII Programme at the EAC Headquarters in Arusha, Tanzania. Members of cabinet, ambassadors, mayors and heads of key government agencies, as well as senior members of the legislature and judiciary, and representatives of the private sector will participate in the three day 10th Government Leadership Retreat held under. Click here to sign. The Tripartite constitutes more than 60 of the Africas GDP and over half of the continents population, said the. Stefano said some of the key drivers of regional integration in East Africa as has been the case elsewhere were peace and security, and infrastructure development. Worst of all, given the importance they attach to return on investment in every other area, manufacturers themselves rarely know what return they are getting on the money they invest in trade promotions.


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Other measures to promote trade include the harmonization of regional standards and strengthening the performance of exports through the implementation of the EAC Export Promotion Strategy. Skip to main content, academia. To realize an outstanding return on every marketing initiatives, companies must understand and exploit these differences, using an advanced analytics big data-driven framework. Download, skip this Video, loading SlideShow in 5 Seconds. Example: Will Coke Pepsi price at 5 (monopoly price)? About the East African Community Secretariat: The East African Community (EAC) is a regional intergovernmental organisation of five Partner States, discuss trade promotion strategies comprising Burundi, Kenya, Rwanda, Tanzania and Uganda, with its headquarters in Arusha, Tanzania. Sales Promotion 1 / 18, sales Promotion. I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described. The stakeholder workshop which has drawn participants from EAC Partner States, the private sector, youth and womens organisations, and development partners will discuss presentation on the: Draft EAC Export Promotion Strategy ; EAC Framework of Non-Tariff Barriers, and; EAC. Problems with Trade Promotions, retail Opportunism Forward Buying Inventory problems and Demand Spikes Why not eliminate trade promotions? MKT 6301 Nanda Kumar Types of Sales Promotion. Edu uses cookies to personalize content, tailor ads and improve the user experience. Kenneth Bagamuhunda, said the Community is implementing programmes aimed at promoting and strengthening intra- and inter-regional trade including the implementation of trade facilitation programmes particularly the removal of Non-tariff Barriers (NTBs) to trade.